****** - Verified Buyer
4.5
Though the book is not written for my purpose, I bought it because I build niche info web sites. To make them as evergreen as possible, I needed guidance into how to address the inner child in all of us. I want my web sites to delight and entertain while they are educating."Understanding Kids..." has been spot on, and some of the pages are already beginning to show a bit of wear around the edges. The architecture and design for my new site is coming along beautifully, and what's more, because of the facts I'm learning from Mark Schichting there is no sense of drudgery in building it, though there are always maintenance tasks that make one groan. But they come later.Whether you are constructing a game for kids or assembling an entertaining share, as I am, the insights in Mark's book are a must have. It will definitely make you look at capturing and keeping a child or an adult's attention in a new way.